Cup-a-Soup
Video and stills campaign for social advertising Cup-a-Soup.
A concept of 3 story lines with a typical humor of Cup-a-Soup, showing that even the best of people need a break. As we create and produce photography and film as one and humor is a part of our style, Joe Public Agency saw Glyph as the right creator of the content.
Client: Cup-a-Soup, Tess Niessen, Kevin Domburg, Annabelle Dujardin.
Agency: Joe Public Creative director: Ruben van Dijk, Marcel Hartog
Concepting: Jeroen Icks, Rien Palland, Otis Fulst, Tom Klaver
Strategy: Thecla Schaeffer, Laure Hoondert
Account: Maaike van ’t Klooster
Edit: Daan Booij
Design: Kevin Rooi
Production: Joe Public Shoot
Producers: Fiona Jacob, Erik Mertens, Merel Groenenboom
VFX: The Compound
Direction and photography: Glyph
Grading: Remi Lindenhovius
Sound: THNDR, Thijs Gooszen, Max Gramser
Voice-over: Rick Koppes
Behind the scenes
Explore and discover
Briefing and matching portfolio styles with the values of the client brand. Casting was minutely attended to by Joe Public and Glyph to get the right characters for the story.
Analyse and develop
Preparation was essential to learn what would work as visual elements to get the story across, as where scouting locations and looking at realistic styling.
Create and elevate
In the post processing VFX was needed, as where other methods of image enhancement, finished with visual- and sound design. The sum of all parts come together and creates the Wow.
Share and show
As the campaign is currently running, impact data is being gathered at selected touchpoints within the social advertising journey. So, more on this soon!
Stills
