OVpay
Stills campaign for out of home print and digital advertising
To ensure understands how easy it is to pay for public transport with a debit card, we created
eye-catching stills to complement
Client:
OVPay
Agency:
O-Bureau
Director:
Bram Koopman
Commercial:
Bruut
Production:
Bruut Amsterdam
Art direction:
Danny Verroen
Explore and discover
Briefing and matching portfolio styles with the values of the client brand. Casting was minutely attended to by Bruut to get the right characters for the story.
Analyse and develop
Preparation was essential to learn what would work as visual elements to get the story across, as where scouting locations and looking at realistic styling.
Create and elevate
Pulling the colours to match the commercial, but also to create an independent story is the balancing act, whilst ensuring the realness and humor of the models.
Share and show
The campaign has been a huge succes, as OVpay is now fully integrated into the public transport system.
Stills
Media
