Demen-talent
Stills campaign for digital street out-of-home, website and visual rebranding.
Dementia is a terrible disease. DemenTalent connects people with dementia who want to be active with organisations who want involve spirited volunteers into their team.
In doing so, victims of dementia can regain personal value in working in a team and feeling needed again.
Authenticity is a huge part of the brand, so we made sure to only
work with actual volunteers with dementia, in real DemenTalent-assisted workplaces.
The photography was part of a larger rebranding project run by Revolte Studio.
Explore and discover
Briefing and matching portfolio styles with the values of the client brand. Casting was minutely attended to by the team of Dementalent to get the right individuals for the story.
Analyse and develop
Working closely together with the 'models' was essential to create an atmosphere of trust to get the story across, as was the cooperation with the Dementalent organisation.
Create and elevate
In the post processing not too much editing was needed. The colour grading was important though, as it needed to compliment the brand colours.
Share and show
As the campaign is currently running, impact data is being gathered at selected touchpoints within the social advertising journey. So, more on this soon!
