What we do

What are the questions that you want to have answered? What is the story that needs to be told?
As soon as the need to communicate is there, the need for visual content is the conversation. Let's meet, so we can look look at what is needed from a conceptual approach or from a marketing goal.

From this, we can start creating an outline for a effective video, photo or hybrid campaign - effective for every budget.

Our goal is to raise value for you: brand value, public awareness or sales conversion. Based on what we gain on insights, we will come out with a concept and mould that into a script, a storyboard, moodboard, treatment or visual designs. After thorough feedback from you, we make this into a concrete plan for production.

Usually we create a cost estimate based on the concept. Sometimes, a figure is already defined as a boundary before we start: Let's see what we can do to make the most out of it. You can always contact us to check pricing. Once we have shaken hands on it, pre-production begins. For larger production, we do ask an advance payment to feed the families of our trusted third parties.

After we have agreed on what it should look like, what the media are the content will be shown on and we have a go on the budget - let's organise! We create a schedule for the shooting days, start looking for locations, possibly arrange casting, and organize possible props. A callsheet is created with all the information needed for the shooting day.

We work together. But really work together: The energy and feeling of safety on the set are crucial, so everyone playing their part can move freely, speak up and participate intrinsically. With this foundation, the realness we seek in our visuals can become the red line.

And, on the shooting days, we make sure everything is arranged: We work with a small crew and our fixed, trusted team. The director or the producer oversees the shooting day. You follow all the content that we create on a monitor. Input is always welcome. These days are the most fun in working together, but we also aim to work as lean as possible.

Every take, every shot is made to treat our specialists doing the post-processing to the best raw material known to man. We make a schedule together in advance. This always includes 2 rounds of feedback. Once the edit or the final image selection is locked, we start with color grading, audio mixing and image retouching.

All the agreed assets will be delivered in edits and ratio's to meet the criteria of the platforms in mind. We are always very curious to hear what the conversion impact is of what we make - with real market feedback we can further optimize our creative approach to deepen the impact for your next production.