As cycling is deeply engraved with the Dutch society, using typically Dutch landscapes where used to strengthen the feeling of the joy of the act of cycling. The casting of actor and face of sustainability Jennifer Hoffman has long resonated strongly with the goals of Roetz Bikes.

With a small, agile team images where made of the different new electric models using natural light, emphasised with strobe flash and panel reflection.

In the post processing finishing touches where done, as where other methods of image enhancement and mixed with the brand design. The sum of all parts came together and create the Wow.

As the campaign is currently running, impact data is being gathered in sales and within the social advertising journey. So, more on this soon! For press, click here.