Jeugdfonds
National campaign for Stichting Jeugdfonds Sport en Cultuur.
The Youth Foundation Sports & Culture (Jeugdfonds Sport & Cultuur) has an amazing mission: paying the membership fees or tuition money for kids that love to join a club, when the parents can’t afford it. With our nationwide campaign, we’re empowering parents to start the application. So that their children can enjoy all the benefits that come with sports or culture participation.
Client: Jeugdfonds Sport & Cultuur
Industry: Sports, Culture, Charity
Assignment: Campaign Concept and Creation
Goal: Reaching parents with financial struggles to empower their children.
The talent and the setting needed to be authentic. We need to show the parents that this is a location they can actually step into. It lowers the threshold. It’s real. It’s authentic.
Castles in the sky
In close cooperation with and assignment from Revolte Studio and Jeugdfonds, to make "‘Simply possible.“ (Gewoon mogelijk.) come close was the key objective of the visuals. Therefor it was vital to show genuine emotion: growth, confidence, friendship, pride.
Making it happen
The campaign was built up out of a large scale print campaign, digital out of home and social video. The film work was created and produced by Toko Agency.
More music happens
In the post processing finishing touches where done, as where other methods of image enhancement and mixed with the brand design. VFX and grading of film where doen by Toko. The sum of all parts came together and create the Wow.
Making it count
The campaign has just lauched and was seen OOH in every major participating city. Now it rolls out in an online marketing campaign, and via the partners of the Youth Foundation. Thousands of posters and flyers have made their way to all the local offices and are being distributed at the time of writing.
