Gosling
coffee
farmers
Stills campaign for the brand story of Gosling Coffee, Uganda.
Combining personal drive and marketing needs, we set out with the Gosling team to not only show the story of coffee, but to really show the people behind the supply chain of this successful specialty brand.
With an extra focus on coffee ceremonie, another value was aimed at: to associate Ugandan togetherness with the ceremony of drinking of coffee in the Netherlands. Fun fact is that Ugandans don’t generally drink coffee.
Moving up the supply chain via photography, showed how the production and the trade of coffee provides a foundation for livelihood and a healthy condition for raising children above the norm. The pride in this radiates through the photographs.
Client:
Gosling Coffee
Production:
Barista College
Assist:
Floris Hesseling
Webdesign:
Bright Brown
Explore and discover
Study of both brand values and visual research into concept styles, balanced between documentary approach and staged, organised life style photography. The aim was not only to create engaging brand visuals, but also to deliver a story that opens eyes to the reality of consumption.
Analyse and develop
Looking at the supply chain and the journey beans make until they depart for export by ship formed the lions' share of the production planning, laced with opportunities to engage deeply with local farmers. This approach led to an openness that was humbling: we were all serving the same goal: trade.
Create and elevate
The body of work enables a wide selection of story-line approaches, where coffee farmers of Uganda play the central role. Consequential trade and the people serving within these occupations also form their own story.
Share and show
Images are used now to show that brand-story of Gosling Coffee - online, on social media, in the roasting warehouse and in the pop up store in Amsterdam.
An exhibition and publication of other story lines are in the making.
Stills
