A concept of 3 story lines with a typical humor of Cup-a-Soup, showing that even the best of people need a break.
Client: Cup-a-Soup, Tess Niessen, Kevin Domburg, Annabelle Dujardin.
Agency: Joe Public Creative director: Ruben van Dijk, Marcel Hartog Concepting: Jeroen Icks, Rien Palland, Otis Fulst, Tom Klaver Strategy: Thecla Schaeffer, Laure Hoondert
Account: Maaike van ’t Klooster Edit: Daan Booij Design: Kevin Rooi Production: Joe Public Shoot Producers: Fiona Jacob, Erik Mertens, Merel Groenenboom