Jeugdfonds
National campaign for Stichting Jeugdfonds Sport en Cultuur.
The Youth Foundation Sports & Culture (Jeugdfonds Sport & Cultuur) has an amazing mission: paying the membership fees or tuition money for kids that love to join a club, when the parents can’t afford it. With our nationwide campaign, we’re empowering parents to start the application. So that their children can enjoy all the benefits that come with sports or culture participation.
The talent and the setting needed to be authentic. We need to show the parents that this is a location they can actually step into. It lowers the threshold. It’s real. It’s authentic.
Client: Jeugdfonds Sport & Cultuur
Agency: Revolte Studio
Assignment: Campaign Concept and Creation
Goal: Reaching parents with financial struggles to empower their children.
Photography: Glyph
Video Production & Shoot: TOKO the Agency
